“Let’s Move” is only latest First Lady initiative

First Lady Michelle Obama recently outlined her initiative to eliminate childhood obesity within a generation. In her kickoff speech for what the Obama administration is calling the “Let’s Move” campaign, Mrs. Obama said “the physical and emotional health of an entire generation and the economic health and security of our nation is at stake.”
“This isn’t [...]

Bad Scene, Vol. II: “Battlefield Earth”

“Battlefield Earth: A Saga of the Year 3000″ (2000) written by J.D. Shapiro and Corey Mandell. Based on the novel by L. Ron Hubbard. Directed by Roger Christian.
Starring John Travolta as TERL - fresh off well-regarded performances in “A Civil Action” and “Primary Colors.” Seven years before “Wild Hogs,” nine years before “Old Dogs” and [...]

Coincidence?


Bad Scene, Vol. I: “Staying Alive”

“Staying Alive,” (1983) written and directed by Sylvester Stallone (music by Frank Stallone)
Starring John Travolta - reprising his role as Tony Manero from “Saturday Night Fever” (1977)
Starring Finola Hughes - who 20 years later would become a QVC home shopping network star - as dance diva and Manero’s paramour, and fellow cast member, Laura
Starring Cynthia [...]

A message for our clients…

August, 2009
Dear [client's name],
Gambatte kudasai! That’s what our intern Keiko - whom we had to fire in June - would say to us when things looked bleakest. Keep your chin up, she’d say with a smile. And then we’d close our door.
Autumn is nearly here and as dire as things may seem out there in [...]

Notes on Contributors

My Esquire piece, “Notes on Contributors,” landed on the magazine’s website Saturday. You can also see the real, live print version in the current November issue - Halle Berry on the cover - on page 170.
The editors chose eight “Notes” but I’d submitted a bunch more. Here are the rest:
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Paul Gaggerns and his wife live [...]

Memo to NYSE traders on “Oh, no” body language

MEMO
TO: Floor traders
FROM: NYSE Group, Inc. Communications Team
RE: Body language/facial expressions during Big Board free falls
————————————–
Gentlemen,
As you all know, these are difficult times for Money. And when Money is hurting, America turns to Wall Street to gauge just how much.
That’s where you come in.
When Money is screeching in pain, as it has been in recent [...]

If car marketers went to divinity school

When I was in graduate school, I kept a list of terms that I thought would make great car names:

Buick Jebusite
Subaru Parousia
Mitsubishi Pentateuch
Cadillac Invictus
Chrysler Crusade
Dodge Pharoah
Kia Qoheleth
Oldsmobile Monte Casino
Toyota Tormentum
Peugeot Citeaux
Ford Apostasy
Mercury Hosea
Rolls Royce Hijra
Honda Chrysostom
Pontiac Pleroma
Mazda Didache
Lincoln Ecclesiastic
Nissan Old Saxon
Chevy Septuagint
Hyundai Zebedee
Suzuki Sheol
Volkswagen Tetragrammaton